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  • Bertrand Badré

Have we thought enough ?

The appetite for «after» has been a key quarantine’s ingredient. Some ideas discussed have really hit a cord. A lot have been just about recycling old stuff. It is not clear yet whether any of these will prosper and which ones? Are 2 or 3 months long enough to deliver a shift in paradigm? Or will it just bring a mere twisting of old habits. Can teleworking be considered a genuine operating system upgrade? Can increased debt ratios be considered a systemic shift? Will a pale green recovery be remembered as a tipping point? Milton Friedman, one of the fathers of our current model, said out of experience: “Only a crisis – actual or perceived – produces real change. When that crisis occurs, the actions that are taken depend on the ideas that are lying around.” When the crisis of the 70’s unfolded his own ideas were ready. They took over and shaped our world. And have reached limits. Raising now the question of what comes next. A lot has been discussed. I have participated as well. My big concern stays: are the ideas - the one supporting a sustainable and fair deal - mature enough, spread enough, understood enough to really take over? Or do we still have some homework? If true we better hurry up to not jump in a vacuum. #marktoplanet


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